The menu is the most important document you’ll create. It’s not just about food. You need a menu to:

find a location
design the place
buy tables, chairs and cutlery
equip the kitchen
hire reliable suppliers
hire staff
determine hours of operation

Without one, you cannot determine your revenue, what you can afford on rent, how much to borrow, or what profit you can reasonably expect.

The list is almost endless.

The first thing you should do is develop a menu.

At the very least, you should have DKCI review it.

We offer a “Blind Assessment.”

Write a full menu a menu with prices. Tell us nothing more. For $300 (plus tax), we’ll tell you in writing where you should be located, what you’re gross revenues will be, how much you can afford in rent, who you can expect as customers – and perhaps more, depending upon your menu type, of course.